Vanilla skies…

In the short four months since it hit cinemas, James Cameron’s visual spectacle Avatar has broken all box office records to become the highest grossing film of all time – knocking Cameron’s own Titanic into second place on the list. Indeed, so many people have seen the film during its theatrical run that the marketing campaign for the DVD and Blu-ray release invites audiences to ‘return to Pandora’; so assuming that this would be the second (or third, or more) time of watching the film for many of those who choose to buy it. That it will break home entertainment sales records over the coming week seems to be a pretty safe bet.

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